Seeds and Hands began with a simple observation during our travels through spice-growing regions: the spices we tasted at the source—freshly harvested cinnamon, pepper, turmeric—were far superior to what we usually found in stores. Naturally sweet, aromatic, and full of character, these spices had a freshness and purity that stuck with us.

Back home, we started asking a question—why wasn’t this level of quality more easily available? That question led us to start Seeds and Hands in 2017, beginning in the Western Ghats with a focus on sourcing real cinnamon. But over time, our goal grew into something larger: building a direct link between people and genuinely good spices, while also supporting the farmers behind them.

We began working closely with small-scale farmers and traditional producers who’ve been cultivating spices for generations. Through these relationships, we saw firsthand the care and expertise that goes into every harvest. But we also noticed that many farmers weren’t receiving fair value for their work. This became a core part of our mission—creating a model that supports both quality and fairness.

As our partnerships grew and our understanding of local food ecosystems deepened, we saw an opportunity to bring the same values—freshness, transparency, and fair sourcing—to other categories as well. We gradually expanded our offerings to include single-origin teas, raw honey, and handcrafted gift boxes, each carefully selected and sourced with the same level of attention and integrity as our spices. These additions weren’t just about growing the product range—they were a natural extension of our goal to connect people with pure, honest food from producers who genuinely care about what they do.

Since then, here’s how our journey has unfolded:

• 2018 – Launched on Amazon India
  Began our journey of bringing fresh, high-quality spices to customers across India.
  
  

• 2020 – Expanded to the UAE
  Started international shipping to serve customers in the Middle East.
  
  

• 2022 – Recognized by the India SME Forum 
  Honored as one of the Best Sellers of India.
  https://x.com/SMEForumIndia

• 2023 - Listed on Jio Mart
  
  

• 2024 – Listed on Flipkart
  Strengthened our presence across major Indian e-commerce platforms.
  
  

• 2025 – Entered the US Market via Amazon
  Made our debut in the United States, delivering to a wider global audience.
  
  

Throughout this growth, our approach has remained consistent: focus on freshness, transparency, and fair sourcing. We still travel to origin regions, meet with farmers, and maintain close oversight of quality. For us, it’s about offering spices that are not just flavorful, but also responsibly sourced.

At Seeds and Hands, we believe good spices start with good practices—respecting the land, valuing the people who grow the food, and staying true to the origins of what we sell.